Download e-book for iPad: Advertising and Societies: Global Issues (Digital by Katherine Toland Frith

By Katherine Toland Frith

ISBN-10: 0820462071

ISBN-13: 9780820462073

ISBN-10: 0820472875

ISBN-13: 9780820472874

[I]Advertising and Societies: worldwide matters [/I] offers a global point of view at the perform of advertisements whereas interpreting the various moral and social ramifications of ads in worldwide societies. It illustrates how matters similar to the illustration of girls and minorities in advertisements, advertisements and youngsters, and ads within the electronic period have relevance to a much wider worldwide group. This booklet presents students and practitioners with a accomplished evaluate of the literature on ads and society and makes use of sensible examples from overseas media to record how worldwide ads and worldwide patron tradition function, making it an necessary learn software and necessary for school room use.

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Additional info for Advertising and Societies: Global Issues (Digital Formations, Vol. 14)

Example text

Each culture, whether considered to be high or low-touch, defines for its members whom they can touch, as well as when and where they can touch them. Southeast Asian Muslims do not ordinarily touch during a conversation, especially between opposite sexes. One of the five harmonies of Confucian philosophy, the division of the sexes, affects relationships, even today, between men and women. Public embracing and kissing, winking at others, or engaging in intimate touch is regarded as uncivil in many parts of Asia.

Collectivism Hofstede’s individualism vs. collectivism dimension pertains to the importance of the group rather than the individual. In individualistic societies, the ties between individuals are loose; everyone is expected to look after themselves. Laws, rules, and regulations are institutionalized to protect the rights of the individual. In collectivistic societies, social ties are much tighter. One owes one’s lifelong loyalty to one’s in-group, and breaking this loyalty has dire consequences.

Laws, rules, and regulations are institutionalized to protect the rights of the individual. In collectivistic societies, social ties are much tighter. One owes one’s lifelong loyalty to one’s in-group, and breaking this loyalty has dire consequences. The supreme value is the welfare of the group. Americans are considered highly individualistic. Indeed, it is said that both the best and worst features of our culture can be attributed to individualism. Proponents of individualism have argued that it is the basis of liberty, democracy, and freedom and serves as a protection against tyranny.

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Advertising and Societies: Global Issues (Digital Formations, Vol. 14) by Katherine Toland Frith


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