Penelitian Dosen Tahun 2024

Nama Dosen	Nama Penelitian	Nama Jurnal
Dimas Wibisono, S.E., M.B.A	ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA BRAND SEPATU BATA YANG DIMEDIASI DENGAN BRAND IMAGE: PERSPEKTIF THEORY OF PLANNED BEHAVIOR	Jurnal PenKoMi: Kajian Pendidikan dan Ekonomi
Dimas Wibisono, S.E., M.B.A	Relational Capital Can Improve Marketing Performance With the Mediation of Dynamic Capability: A Theory of Planned Behavior Perspective	Jurnal Manajemen Universitas Bung Hatta
Defia Ifsantin Maula, S.IP, M.B.A	Maintaining sustainable use of the Indonesian telecommunications provider	Jurnal Studi Komunikasi
Defia Ifsantin Maula, S.IP, M.B.A	The Influence of Muslim-Friendly Tourism on Foreign Tourist Visits in ASEAN	El-Qish: Journal of Islamic Economics
Ridho Satria Harahap, S.I.Kom., M.B.
Silvia Waning Hiyun Puspita Sari, SE., M.Sc	Zakat As A Stimulus For Creating A Triple Bottom Line In Companies In Indonesia	Istidal: Jurnal Studi Hukum Islam
Elisa Jayanti Lestari, S.E, M.M		The Influence of E-WOM, Brand Awareness, and Brand Image on Z-Generation Purchasing Decisions on Compass Sneakers in Indonesia
Elisa Jayanti Lestari, S.E, M.M		THE INFLUENCE OF DIGITAL MARKETING ON PRODUCT QUALITY, PRICE, AND CONSUMER PURCHASING DECISIONS TOWARDS SOMETHINC PRODUCT BRAND
Farah Nur Syafi’ah Wijayanti, S.M.,M.Sc